What we Do
Targeted Industry Marketing & Recruitment Tools
Editorial & Media Relations Our media is purposeful, whether traditional forms or social. We use the earned media to achieve significant market awareness for our clients. The Riddle Company has an exceptional network of influential business and trade media and broadcast, outlets that will allow you to tell your story to your target audiences. Our hands-on experience in economic development is invaluable and journalists often call us when developing a story. The Riddle Company has secured over $150 million in editorial and broadcast coverage for clients. This coverage includes features and testimonials in American City & County, Barron’s, Bloomberg, Business Facilities, GlobeSt.com, Fast Company, FDI, The Financial Times, Institutional Investor, NREI, NY Times, Shopping Center Business, Shopping Centers Today, Site Selection, Urban Land, the Wall Street Journal, and The Washington Post.
Social Media We integrate social media into all our marketing and business development strategies. Whether LinkedIn, Instagram, X, or YouTube, our social media helps clients build brand awareness and drives opportunity. Our deliberate content creates a direct line of communication with their audience and customers. (examples available on request)
Awards, Rankings & Accolades TRC has secured over 500 regional and national awards and rankings for public and private clients. This includes prestigious national industry awards such as the ULI Global Award for Excellence (City Market at O); IEDC’s Multi Year Economic Development Strategy (Fort Monmouth); Site Selection Top Metros (Newark NJ) and regional awards from area Business Journals, Business Facilities, CoreNet, DELTA, NAIOP, ULI and more (examples available on request).
The Communications Audits & Matrix ™ Our media and industry audits are unprecedented and help clients to ascertain the level of market awareness that exists for them within local and national markets as well as specific industries. Key gaps and challenges are identified, including misperceptions, missed opportunities, and messages that are prominent. The result is a customized Communication Matrix ™ that integrates organization and project goals.
Competitive Analysis/Positioning Understanding the dynamics of a community’s marketplace ranking and its ability to compete in the retail site selection and investment markets arena is paramount for any community to attract business and investors, whether local or national. Our competitive and comparative analyses are two-tiered, addressing perception and market presence and actual competitive position among similarly sized and profiled cities in the region and nation. The result is a fact base analysis of how your community ranks against other markets.
Research & Recruitment
Retail Marketing & Attraction Our love of retail has resulted in over 7 million SF of new retail for client communities. The Riddle Company has done retail marketing and recruitment for almost every major market on the East Coast, from Miami to Boston. Our early work with the District of Columbia helped to set the bar for communities seeking a presence in the retail industry.
We facilitate and steward successful community-retail matchmaking using data-driven, retail attraction strategies, differentiated strategic brand marketing positions and signature on- and offline marketing communications. We positively promote awareness of and interest in client communities among targeted retail audiences by helping communities bridge the process from raw economic data collection and analysis to development and implementation of complete retail attraction strategies. Participation with ICSC is a key component of our retail matchmaking approach. The Riddle Company can develop and implement a signature, successful ICSC agenda on a local and national basis. From pre-show and supporting media (pre-show PR, direct mail, at-show materials, including booth design) to managing individual retailer meetings and post-show follow-up. Our database with more than 250 retailers and our networks in the industry allow our clients to realize their goals for sustainable retail development.
Market & Consumer Research Communities and organizations need information to make decisions. Our research runs the gamut from traditional market analyses and psychographic studies to trade area definition and targeted and customized industry research and consumer surveys. We maintain current research across the retail and food industries and on organizations expanding in urban markets. This information is available to our clients. We help our clients share this information.
Business Recruitment As a result of our relationships with site selectors and corporate real estate advisors, we have the ability to connect our clients with key corporate and C-suite decision makers. We develop prospecting strategies for our clients to assure our clients achieve the appropriate tenant and industry mix.